0 of 1 people found the following review helpful
Hits the nail right on the head.,
This review is from: How to be Great at the Stuff You Hate: The Straight-Talking Guide to Networking, Persuading and Selling (Paperback)
Customer review from the Amazon Vine Programme (What's this?)
This is an absolute cracker: other reviewers who suggest Nick Davies himself is a bit of a Marmite character have it right but the advice is so good, so sharp, so motivating that you won't care if he irritates you or not. That's an astonishing trick when you think about it: lots of 4/5 star reviews that include lines about how annoying they found the author? In itself it proves that his no-nonsense approach is effective.
I run a retail consultancy, my livelihood depends to a significant extent on networking and making clear, relevant small pitches. It's that 'talking with a purpose' that I hate - nobody wants to appear slick and salesy and yet, if you believe in what you do, then it's absolutely vital that you help as many people as possible to buy from you. This book has had a hugely positive impact on my ability to network and actively sell, without the shiny suit-feeling. It treats you like a normal person, accepts your worries and helps you find ways to get past them without patronising or talking down.
As for Davies' character? He does blather on about being tall and Mancunian a bit but I reckon he'd be great company on a night out. He certainly was for the duration of this book.