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Customer Review

6 of 6 people found the following review helpful
5.0 out of 5 stars The Body Never Lies, 16 July 2011
This review is from: One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society (Routledge Classics) (Paperback)
It's not the best anti authoritarian radical book but it is a welcome relief from the turgid prose of Althusser, Poulantzas, Milliband and their ilk. This actually speaks as though it is a form of communication, the writer writes so ideas can be udnerstood. It does require some building blocks, namely Marx's theory of alienation but don't spend £9K a year in tuition fees, just go to Wiki and have find a few good friends in the pub to discuss it.

the best book is Vanegeim's Revolution of Everyday Life- much more poetic and violent. This is still locked in academese.

The basic premise being we have all sold our souls to mammon and surrendered our dreams and desires, so embedded in its fluffy goose down we have forgotten who we are. Everywhere alienated consumption has invaded our lives that we have split our personalities to into performed roles. All of these are off the peg affairs handed down as templates from the media, family, insitutions- refracted through social class ideology.

The sense of being an authentic individual has become subsumed under the new to acquire and show off, to be part of a throng, this is inculcated by the advertising industry and keeps the wheels of capital turning. It points to a malaise in late capitalism that is psychological as well as economic. This was the transcendence of the Frankfurt School over the economic deterministic viewpoints of die hard communists. The latter believed the new world would be ushered in after the revolution when the proles had the means of production. The Frankfurt School pointed out it was not so simple, the proles wanted to be bourgeois in power relationships and were not he idealised force Marx believed they were. Sexuality, gender, race, disability were all other determinants of oppression. Marcuse was the harbinger of Equal Opps and the disaster of the 80's particularism...or so it seems. Equally he brought in a whole range of people thrown out of the Marxist narrative and changed conceptual thinking. This book was the changer of paradigms.

He along with the Situationists, Fromm, Lebfevre and Existentialism created new conceptual ideas. Worth entering again because the modern world is in denial. If you close your eyes tight enough and refuse to acknowledge alienation then it no longer exists. Except it appears in illnesses, alcoholism, sex addiction, heroin, crack, trips to the GP for Citalopram, buying sprees, a feeling of general unease, dissatisfaction. The Body Never Lies
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Showing 1-1 of 1 posts in this discussion
Initial post: 2 Jun 2015 20:53:34 BDT
swordfish says:
Brilliant and inspiring review. Thank you.
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