1 of 1 people found the following review helpful
A Great Starting point.,
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This review is from: SEO Ultimate Report: Search Engine Optimization for Today's Internet & Google (Kindle Edition)
I did all the SEO for our business websites up until recently, and we got hit by Penguin. I really wanted to get up to speed on what's changed in SEO and how to work within the current framework. This isn't a definitive, how to do everything, and everything you should do of SEO, but it's a great resource to understand what's changed in SEO, why it's changed and how to work with Google rather than trying to game it.
Alone this book won't be everything you ever needed to know about SEO, with "how to's"; what it will give you, if you read it carefully and take it all in, are the tools to build an action plan to taking your site further and sound understanding of whether the required steps needed to improve your sites performance is something within your scope of doing in-house, or whether it's something you really need to outsource.
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