1 of 1 people found the following review helpful
Why We Buy.,
This review is from: Decoded: The Science Behind Why We Buy (Hardcover)
Customer review from the Amazon Vine Programme (What's this?)
I had expected this book to be heavy-going and academic, but whilst there is definite worth in the contents in terms of their suitability to be quoted and referred to in relevant academic work, it's accessible and easy to read.
I'd recommend this book especially to those with an interest in marketing/PR and retail, although it would also be relevant to psychologists.