8 of 8 people found the following review helpful
This review is from: Outsmart: How to Do What Your Competitors Can't (Financial Times Series) (Paperback)
Customer review from the Amazon Vine Programme (What's this?)I'm giving it three stars because there are inspiring stories of companies that have achieved outstandingly. Unfortunately, the advice extrapolated from these successes is far too general and vague to be of much help at all. Examples: make friends, think global, squeeze nickels, look at the bigger picture, control what matters, think big, overcome inertia. (Do you really need tips like these?!)
Isn't all this somewhat like interviewing 8 top sportspeople and claiming that the athletes who won gold in the Olympics practiced a lot and really wanted to win (so, which of the Olympic contenders didn't)? This book potentially could have been great if they had carried out the research they appeared to have originally intended, on many more of the "1,000 high-velocity businesses with growth rates above 15 per cent" to figure out practical, measurable action steps for growth and success.
Yet another so-called how-to book modeling the incomplete thinking that is common to so many books on success, as explained in "Hard Facts, Dangerous Half-Truths, and Total Nonsense" by J Pfeffer and in "The Halo Effect" by Phil Rosenzweig.