Thoroughly enjoyable read.,
Verified Purchase(What is this?)
This review is from: Do or Die (Kindle Edition)
I decided to read this over Christmas as prep for an interview with Razorfish and found it very engaging. Kokich writes in a very personable manner which makes it easy to follow and simple to get back into after a few days off. I found myself nodding along in agreement from my personal experiences in many places and will continue to use the case studies gong forwards.
I'd recommend this to people who've worked in marketing for a few years and want to regain some perspective.