3 of 4 people found the following review helpful
I wish everyone in business had this book,
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This review is from: Writing That Works, 3e: How to Communicate Effectively in Business (Paperback)
Number one in advertising guru David Ogilvy's ten tips on writing is "Read the Roman-Raphaelson book on writing. Read it three times." He's absolutely right.
This book begins by explaining why you should write well and, motivation being key to learning, that will greatly help you write clearly.
It's engagingly written, simple and amusing. The only reason you won't go back to it again and again is because you'll probably remember it all the first time thanks to the very good examples.
Get it. Get it now.