Customer Review

1 of 1 people found the following review helpful
5.0 out of 5 stars A must read for all Bank execs, 17 Jan 2013
This review is from: Bank 3.0- Why banking is no longer somewhere you go, but something you do (Hardcover)
As a Gen Y working in the banking sector, Bank 3.0 makes nothing but sense to me. The pity is that too many Bank executives do not understand that their old fashioned way of running a bank is so outdated its like they are driving a Model T when everyone else is driving a Ferrari

As an industry with a lot to answer for, King gives some helpful tips and great case studies to help those wondering why Banking is completely different to the way it was. Today, customers want convenience. They want banking to fit easily into their progressively mobile and digitally centered lives. Banks are now being judged on the ease and speed with which customers can find information, research and buy products, open and access accounts, conduct transactions and get service issues resolved - in short, how easy it is to do banking -- when they need it and from whichever channel or device they prefer.

If a Bank is not embracing this paradigm shift then Bank 3.0 is a useful present to give to your bank manager. Maybe then they might realise that Banking is not somewhere you go (their branch) but something people do, whenever they want, however they want (mobile, ATM, phone, tablet, desktop)
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