2 of 2 people found the following review helpful
Great book for Data Mining,
This review is from: Data Mining Techniques in CRM: Inside Customer Segmentation (Hardcover)
This book is perfect if you are trying to get your hands around what data mining is!The book offers a full approach to many different fields that Data Mining could apply but most importantly,it gives you a very good sense of what you need to know as you work through the many data mining options.
Last, what is pretty incredible is that this book is so readable, kudos to the authors for that!