2 of 3 people found the following review helpful
I must be reading a different book...,
This review is from: Austerity Business: 39 Tips for Doing More with Less (Paperback)
Customer review from the Amazon Vine Programme (What's this?)
This book is a collection of tips that are obvious to anyone with any business acumen whatsoever. If advice such as "sell your socks off", "care for your customers", "waste not, want not", "have a strong work ethic" is news to you, by all means buy the book. If however, like me, you found it blindingly obvious stuff, give the book a miss.
A lightweight book full of watery, broad-brushed theory, lacking in practical application.
Yes, we live in austere times. Sadly, many businesses are failing not because they are run badly but simply because their customers no longer have the disposable income they once did. Where this is the case, many of the tips in this book are simply rearranging deckchairs on the Titanic or exercises in wishful thinking.
In any case, search for "business tips" online and you will find hundreds of business blogs out there rammed with more useful advice in a few posts than this entire book.
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Showing 1-3 of 3 posts in this discussion
Initial post: 21 Dec 2011 12:54:47 GMT
Last edited by the author on 21 Dec 2011 12:56:59 GMT
Alex Pratt says:
Ouch! Sorry to disappoint. Perhaps it is the case, as many successful entrepreneurs maintain, that business IS NOT the rocket science some would like to suggest it to be. This book is an attempt to share successful tactics in the game of doing the simple things in the right order at the right time. Please don't buy this book if you are looking for complicated theories to bury your time and chances. Business is about doing simple stuff, not studying complicated algorythms. This book is written by an active live entrepreneur, not an academic. As the end of the introduction says- Business is easy...if only the world would stand still. Nevertheless, its always disappointing to get a disappointed customer...but, as the saying goes...you can't please all of the cliches all of the time.....
In reply to an earlier post on 24 Feb 2012 11:33:44 GMT
Alex, I apologise. Whilst I stand by my opinions, I could have certainly worded them more elegantly and diplomatically.
In reply to an earlier post on 24 Feb 2012 17:32:33 GMT
Last edited by the author on 24 Feb 2012 17:34:39 GMT
Alex Pratt says:
No worries....I'm of the school that thinks business is about doing easy things at the right time in the right order and I rail against the idea that it is somehow a complicated affair...it can't be or someone as normal as me wouldn't do so well. I'm no rocket scientist. Keep up the review work.. opinions are better than silence in my view.
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