Customer Review

2 of 2 people found the following review helpful
3.0 out of 5 stars Erudite Rather Than Illuminating, 9 May 2009
This review is from: Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World (Hardcover)
The chances are that if you're considering reading this book you'll already be aware of (and probably affected by) what the authors refer to as the "Facebook Phenomenon"

The impact of social networking through websites such as MySpace, YouTube, Wikipedia, Facebook and (increasingly) Twitter is quickly rippling through society and is dangerous to ignore, particularly as a generation is emerging for whom such networking is the norm for personal interaction. It is this explosion in virtual relationships that the book explores. It's not just a book about social networking: also covered in significant detail is the challenge to the dominance of the CD thrown down by the arrival of file-sharing alternatives that call into question the fundamental concept of ownership in the domain of popular music.

At around 300 pages, what this book offers is a profound, learned and sociologically-driven overview of how individuals, organisations and society are beginning to be affected by the advent and development of social networking. The use of analogies such as the dominance exercised (and lost) by the Knights Templar will enlighten and amuse some readers, but irritate and confuse others, so it's a case of buyer beware!

If there is one particular weakness in the book it's the fact that the growth in social networking is so rapid that the book was practically out of date as soon as the printing ink was dry. (Twitter, for example is given a mere three mentions)

So who should buy the book? If you're interested in the overall impact that social networking is having on the 21st Century, and you're prepared to exercise your brain, you'll be educated and informed by the end of the book. If you're looking for specifics on the individual networking sites, or are perhaps thinking that the book will offer some light refreshment, then it's not the one for you!
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

[Add comment]
Post a comment
To insert a product link use the format: [[ASIN:ASIN product-title]] (What's this?)
Amazon will display this name with all your submissions, including reviews and discussion posts. (Learn more)
Name:
Badge:
This badge will be assigned to you and will appear along with your name.
There was an error. Please try again.
Please see the full guidelines ">here.

Official Comment

As a representative of this product you can post one Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
The following name and badge will be shown with this comment:
 (edit name)
After clicking on the Post button you will be asked to create your public name, which will be shown with all your contributions.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.  Learn more
Otherwise, you can still post a regular comment on this review.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
 
System timed out

We were unable to verify whether you represent the product. Please try again later, or retry now. Otherwise you can post a regular comment.

Since you previously posted an Official Comment, this comment will appear in the comment section below. You also have the option to edit your Official Comment.   Learn more
The maximum number of Official Comments have been posted. This comment will appear in the comment section below.   Learn more
Prompts for sign-in
 

Comments


Sort: Oldest first | Newest first
Showing 1-1 of 1 posts in this discussion
Initial post: 18 May 2009 22:29:42 BDT
I think this is a fair appraisal of the book. There were some fascinating chapters, such as the one exploring the nature of fame and celebrity, and the role social media play in generating these. As the reviewer says, it does suffer from the fact that this is such a fast-moving area: the book will have a short life. It also doesn't offer any practical insights into how to capitalise on the power of social media. I found the business-speak in the book irritating, and some of the neologisms - in particular, "e-ruption" - are contrived and don't add anything to the read. Where it's at its best is making the connection between how society operates in the real world and how this is now translating online. This is one of the first in-depth treatments of the sociological aspects of social networking I've seen. But I found myself skipping large tracts of it; in parts it feels like it's been lifted from someone's doctoral thesis, and the Knights Templar analogy is wheeled out at every opportunity to the point of tedium. Three stars is fair.
‹ Previous 1 Next ›

Review Details

Item

Reviewer


Top Reviewer Ranking: 432,910