3 of 3 people found the following review helpful
No Promises Here,
This review is from: Shayne Ward (Audio CD)
Before I get right into the review, let me just clarify that I like Shayne Ward. I shamelessly watched the programme that promoted him, and believed he had potential. He can sing, and that means the high notes. He can dance. He's attractive on oh so many levels. It looked like the UK had finally found the Justin Timberlake of its dreams (particularly important since J.T. has currently left the building). "That's My Goal" was forgivable because it was designed for two other acts, both specialising in ballads.
However, "That's My Goal" is basically not the appetizer for Shayne Ward's album, but the main course. Instead of giving a talented young singer a variety of songs to suit his vocal talent and young age, instead he is lumbered with Westlife styled tunes that are instantly forgetable. "No Promises," the second track and also his second single, is vaguely memorable but is a blatant rip-off from Danial Bedingfield's "If You're Not the One," a song he sung well on the X Factor. Therefore, we are talking about 11 out of 13 songs that sound too much alike, tackling same tempo, same theme. Track 12 is the only upbeat une that took my interest, but sadly its positioning on the album suggests that the record label ranks this genre low on their marketing scale.
Sadly, Shayne Ward's live performance of "Over the Rainbow" is included as a bonus track. This is the biggest mistake of the entire album, not because its bad, but because it showed so much promise for the young star, and blatantly highlights the determination of SyCo to box Shayne and manufacture him for the 10-15 year market.
Shayne Ward certainly has the talent to make it far, but this album has done him no favours. It would be interesting to see how a second album would play out; that is, if his record label has time for after the the third series of X Factor emerges. But if Cowell and Walsh really can't promise him more than this, then maybe he should start looking elsewhere.