5 of 7 people found the following review helpful
Missing manual of the Business World!,
This review is from: 50 Management Ideas You Really Need to Know (50 Ideas You Really Need to Know series) (Hardcover)
This is one of the most fantastic book I have read recently as it is a kind of resource in which you can find the 50 most frequenty used management concepts and their detailed explanations. If you heard about a (such as Six Sigma) topic but do not know exactly what it means (and shy to to ask!) - here's the reference you need. You name it: Blue Ocean Strategy, CRM, Boston Matrix, Web 2.0, Knowledge Economy, The four Ps and many more - in my opinion this book is the shortest cut to be known as business savy! Each section is 4 pages and has timelines (where the idea is coming from), critical terms/terminology,
Well... Being smart is a nice thing in business world and definetely this book is ready to help. On the other hand as mentioned by Dilbert, "you dont need to smart, just looking smart would be enough " :) Just kidding! But for sure if you can read this 200 pages, easy to understand book - it will help to boost your confidence and general business appreance!
If you are in business world, like to play the business game - you need this book on your desk!