24 of 27 people found the following review helpful
This review is from: It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden (Paperback)
The ultimate aim of this book is to inspire the reader to take his destiny in his own hands, rather than leaving it to others or to chance. For that to happen first of all the reader needs to have a clear idea of where he wants to be in the future. Then it's a question of getting there.
Paul Arden is, or has been, an advertising executive for decades. And although many of his examples are related to the advertising world the 'advice' is always general enough so that any reader from any background can make use of it. Also, it's no irony that you need a advertising executive's suggestions to advertise yourself.
Unlike many other books talking about success, this one is highly readable and interesting for many varied reasons.
For one, it makes the reader understand a totally unorthodox approach to life, work and many generally established ideas. Who says experience matters? If so, what conslation is that to a school leaver? And who says you should respect your cliente 100%?
Secondly, the presentation is very sparse, with only a page or two maximum to cover a subject. Also, there would really be only a handful of pages if the fonte were a little smaller, the sentences a little wider and the nearly empty pages were taken out. However, don't let that fool you, for this isn't a simple book, for the author crams as much possible information in the smallest number words.
Finally, this gives the reader a new kind of hope, one that simply makes sense and because it makes sense, it just has to work.