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A Classic work by the Expert,
This review is from: Innovation and Entrepreneurship (Classic Drucker Collection) (Paperback)
This book was written in 1985 by the leading management expert of the 20th century. It stands the test of time as a comprehensive and deeply thought work on the factors that lead to successful innovation and entrepreneurship. He identifies seven key opportunities for innovation; the unexpected, incongruities, process need, industry structures, demographics, changes in perception and new knowledge. He gives good illustrative examples for each. He then advises on the practice and strategy of entrepreneurship. The book is a little dry and dense and the examples are inevitably not recent. However, it contains many wonderful insights and remains the classic work in this field. Highly recommended.
Location: Camberley, England
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