A veritable romp and a thrilling read for comms pros,
This review is from: Brand Vandals: Reputation Wreckers and How to Build Better Defences: Corporate Reputation Risk and Response (Paperback)
#brandvandals is a veritable romp through the world of communication, public relations and everything else in between and around it, and makes for a thrilling read.
The style is no-nonsense, plain English, jargon-free and enticing. It's gritty and raw and a reflection of the world we are operating in and the reality of the types of conversations that take place about our brands, employees and organisations.
It has some choice quotes in there and made me laugh out loud on a couple of occasions at the cheekiness of some of the language.
The chapters and comments are not sugar-coated. This is not a saccharine-sweet business book, it's the truth - people do say exactly what they think and direct their feelings towards organisations. So it makes sense for the book to be written this way and for companies to react, respond and plan accordingly based on the reality of their worlds.
I like the fact there's a 90 day plan in there to get your brand ready to tackle the vandals. This isn't about outsmarting every move and trick in the book when it comes to people willingly creating waves, but about "keeping your reputational shield polished, so mud is harder to stick."
I read the book in one sitting as I literally couldn't put it down. This is a book I will be re-reading and referencing, and I thoroughly recommend checking it out for yourself. Congratulations Steve and Stephen for yet another staple book for my shelves.
Brand Vandals: Reputation Wreckers and How to Build Better Defences: Corporate Reputation Risk and Response(10 customer reviews)
Location: London, UK
Top Reviewer Ranking: 470,606