3 of 3 people found the following review helpful
Simple and practical,
This review is from: Grow Your Service Firm (Paperback)
The book works for me because it is simple, practical, easy to read and without technical frameworks and jargonGrow Your Service Firm. The theory of marketing is made simple and easy to understand. It has tools for people to use and checklists.
In many of the books I have to spend 80% of my time reading to gain only 20% of knowledge in the area. This book is completely opposite, being easy read; one can skim the book and gain a lot of knowledge. I really appreciate Robert's writing skill and his expertise in the knowledge area.