37 of 39 people found the following review helpful
Essential reading for all designers,
This review is from: Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design (Hardcover)
Universal Principles of Design, subtitled "100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design" is essentially a directory of all those design terms and "buzz phrases" that you know you ought to know the meaning of. The authors have chosen 100 design ideas and concepts and devote a double-page spread to each. Concepts such as Ockham's Razor, Fibonacci Sequence, Iteration and Legibility (the basics that all designers must understand) are beautifully described and illustrated with excellent examples to illustrate each point.
This is a general design reference but the wide range of examples include websites, books, posters, technical illustartions and photographs. In each case the examples used are appropriate perfectly illustrate the topic. All students of design should read this book and all designers should at least consider it a check list for their own knowledge and understanding.