A Great Introduction To Innovation And Overview ..,
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This review is from: Little Black Book of Innovation: How it Works, How to Do it (Hardcover)
So where is a good place to start your innovation thinking? You could do a lot worse than starting with Scott D Anthony’s Little Black Book of Innovation. It’s a great overview of the modern debates, ideas and processes surrounding how to commercialise a new idea. A large part of the book includes Anthony’s 28-day innovation programme, a chronological 4 week process. However the highlight of this book is Anthony’s introduction to the great ‘masters of innovation’. For those who are not engaged in full-time study and do not have the time or the book shelf space to collect and study the works of Clay Christensen, Pete Drucker, Steve Blank, Richard Foster and A.G. Lafley – Anthony neatly summarises the the key points to note...
You can read my full review of this book and three other great books on digital, social and innovation - here. http://goo.gl/ca3bWc
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