7 of 8 people found the following review helpful
Ok but could have been better.,
Verified Purchase(What is this?)
This review is from: Principles and Practice of Marketing by Jobber/Ellis-Chadwick (Paperback)
I have Read both sixth edition and have purchased the 7th edition.
Benefits of the 7th:
Mentions "small paragraphs" in regards to digital Marketing.
Most Up to Date book published.
Some Chapters of the book never seems to finish! you get bored of reading so much "literally" plus there is repetition of things you have read in other chapters.
"Smaller font" then 6th edition so harder to read, takes time getting used to.
Less diagrams and only 2 main color used through out the book "purple and green"
Paper feels very thin and cheap and your finger prints remains on the paper which in annoying.
Overall, The book is OK but could have been much better for example shorter "to the point" chapters.