This is a great read for anyone who wants to be in business. Whether you are still deciding what to do, just starting out, or wanting to improve what you already have, I say it is a must buy. Simon Dolan tells his own remarkable story of how he left school with nothing and built a multi-million pound empire. What I liked even more than the frank and interesting autobiography was the added extras that many entrepreneur's 'auto biographies' lack; it tells us quite simply how WE CAN DO IT TOO! It talks in plain english about how others achieved success and shows us in very easy to understand terms how we can build/improve our own businesses... As a budding entrepreneur (and someone who did not go to uni) myself, I will keep this one for a very long time and take it off the shelf any time I need a boost.