5 of 5 people found the following review helpful
A pleasure to read and a joy to own.,
This review is from: Brand Gap (Paperback)
Marty writes in the introduction, "Your time is valuable, so my first goal is to give you a book you can finish in a short plane ride." I appreciate that. This is a small book (178 pages) that gets straight to the point. It gives you an overview of Branding. If you want to know more, then there's a recommended reading list at the end of the book.
I get the feeling that every word in this book was carefully chosen and that was certainly true of the illustrations. There are plenty of those in the form of black&white photographs, diagrams & pictures that visually challenge you to think about the principles of branding set out in the book.
The book itself is beautifully produced on crisp white paper, which makes it a pleasure to read and a joy to own. I wish that more books were as well thought out, as concise as this one and produced to this quality.