8 of 9 people found the following review helpful
If you only read one business book read this one,
By A Customer
This review is from: Raving Fans : A Revolutionary Approach to Customer Service (Paperback)
Too many business books are hard work- not this one. Covers the vital topic every business needs to address - that of customer service. Ken maintains that most customers stay with you through apathy and are all dying to leave you if only they had the chance. He warns that all businesses face the same problem- they only survive because the guy down the road gives as bad custonmer service. In a really light hearted fictional based way Ken puts the message over as a story about an area manager getting a fairy godmother ( well godfather actually) who leads him through examples of how previous pupils have learnt the 3 golden rules of creating "Raving Fans". I am not an avid book reader and yet from the moment I picked this book up it took me less than 4 hours to raed it from cover to cover- says it all really. What is so great about this book is the fact that due to its very light style it can be enjoyed by everyone not just serious academics.