Recommended - PLUS a CD ROM online course too!,
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This review is from: Exploring Strategy Text & Cases Plus MyStrategyLab and The Strategy Experience Simulation (Paperback)
i chose 5 stars for Johnson, Whittington & Scoles' text book because the chapters take the student from the stages of compiling a Strategic Marketing Plan for an organization.
i recommend it to 3rd year undergraduates, but really you should acquire it at the end of 2nd year exams and begin reading it over the summer holidays as there are so many new analytical tools and aspects a 3rd year has to comprehend that the earlier you can get this book the better for your comprehension, end of year report and 3rd year grades.
i found that i had to read widely to comprehend Porters 5 Forces model, and my fellow students in our 4-man group had to too for the VRIN, etc, as the level of detail is a little scarce - but then it is aimed at undergraduates from a variety of disciplines who are taking a 'strategic' module. so good, but you might have to read around and research the internet to get a bit more detail on the way your tutors want you to apply the models describes in the book. we didnt, and i curse myself for not doing so today, but you should, take abvantage of the CD ROM enclosed at the back of the book as it introduces you to the Strategic Management online course tool that the authors have created especially for us lucky students. though created for Masters & MBA level students, you should form a group of 4, log on, drop in, and do this part of the course of self-study where the group are treated like Directors of a fictional organization who have to actively participate in the course and make strategic decisions. you will enjoy it despite its difficulty - it also prepares you for employment and/or Masters level education too! so - GET THE BOOK, READ IT OVER SUMMER, GET TOGETHER WITH 3 OTHERS, ATTEND THE ONLINE COURSE CONCURRENTLY WHILE ATTENDING LECTURES AND SEMINARS, THEN REVEL IN THE FACT THAT THIS ADDITIONAL TRIANING, MENTIONED ON YOUR CV, WILL, PROBABLY ON ITS OWN, GET YOU THE POST IN THE COMPANY YOU APPLY TO!