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David Black's Pretty Pictures and Random Thoughts,
By A Customer
This review is from: Websites That Work (Paperback)
Take a pleasant journey through the career of one David Black. See pretty pictures of his past and present print and electronic media designs. Listen to random thoughts from Mr. Black and his colleagues. Have we learned anything yet? Nope.
Beauty is indeed skin deep in this georgously designed but somehow lacking book. Which is ironic considering that Mr. Black spends a full chapter telling us that content is king. There are words on pages, but many of them have already been written. Such as: "Don't use big, slow graphics." We know this already.
Some of the broad stroke observations made about the Net are potentially interesting but are consistently left unpersued. One of Mr. Black's colleagues, Jock Spivy, says "Transaction is natural to the Net, just like flying is natural to a bird." Well isn't that nice.
To be fair, web site designers can pick up some useful tips, but only after wading through a phalanx of witticisms from an assortment of Mr. Black's colleagues. In particular, the Wheels on Fire chapter offers sound advice for writing for the web (use a hub and spoke story structure). In the end, we can appreciate the strength of Mr. Black's web site designs, but "Web Sites That Work' gives us too few insights into how he develops these designs.