2 of 2 people found the following review helpful
An over-simplistic prescription based on poor diagnosis.,
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This review is from: Tribes: We need you to lead us (Paperback)
I'm afraid that this is an over-simplistic book, one of the least satisfactory specimens of the how-to type bibliography.
It attempts to reduce the complexity of tribal consumption theory to a few recipes and in doing so, it implicitly promises that a smart marketing manager can actually turn a recalcitrant group of customers into a tame tribe.
I find this promise dangerously optimistic for managers and useless for university students.