2 of 2 people found the following review helpful
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This review is from: Neuro Web Design: What Makes Them Click? (Voices That Matter) (Paperback)
The book is OK. No great revelations and very thin on practical suggestions to improve your website.
A key thing that stood out in the book was how important customer reviews are in selling products. This is obvious, and in fact, after seeing the high ratings here on Amazon, one of the main reasons I bought the book in the first place.
This does make me quite suspicious of all the glowing reviews here for this book.
This book is ok in that it's quick and easy to read and has a few good points. It could just do with some more concrete examples and suggestions that you can actually put into practice.
A much better book in this area, IMHO, is Don't Make Me Think!: A Common Sense Approach to Web Usability