1 of 1 people found the following review helpful
Straightforward and concise,
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This review is from: Secrets of a Serial Entrepreneur: A Business Dragon's Guide to Success (Paperback)
Rasul's book echoes his simple no-nonsense approach in the Dragons Den: he isn't bothered about ego or self-importance - he actually seems to get a big kick out of doing business. His advice, which in the book is frequently in special "Shaf Says" boxes, sometimes seems obvious but that is his point: most of business is common sense.
The book is probably best read by those under 25 as the overall message is directed towards modern, youthful entrepreneurs. Those over that age, especially those trying to run a business in these trying times, will still find snippets of info and some of his comments on finance, balance sheets and debt are good reminders to us all that running a business ain't simple and we can all use every bit of help out there.