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Customer Review

54 of 62 people found the following review helpful
5.0 out of 5 stars engaging and thought-provoking, 28 July 2008
This review is from: Nudge: Improving Decisions About Health, Wealth, and Happiness (Hardcover)
Everyone seems to be talking about this book, and the Tories like it a lot (which may not necessarily be a good sign). The book shows how people often behave in irrational ways and offers some gentle 'nudging' techniques for making them behave more responsibly and sensibly. There are some very entertaining illustrations and examples - I love the story about the urinals at the airport (but I won't go into any more detail here or else I'll spoil it for you.) Sometimes, however, the strategies seem to be a little less subtle than the authors suggest - for example, the idea that there should be a waiting period before people get married. Surely that's a little too much interference? Nevertheless, the book is an excellent and stimulating - and optimistic - read.
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Showing 1-3 of 3 posts in this discussion
Initial post: 24 Jul 2009 03:05:04 BDT
H.B. says:
"Finding Happiness in a Frustrating World" was a great read too on the subject of happiness.

In reply to an earlier post on 16 Aug 2010 15:32:02 BDT
The bit about the fly at the airport issss..., the urinals at Schiphol airport have flies etched into the porcelain, so that when you pee you, being a bloke presumably, aim at the flies. Friedman, behavioural psychology... so , so yesterday.... old theories wrapped up in a glossy new cover. Presumably thats why one of the first reviewers of this book said he reckoned it could really have been written in 5 pages. Presumably , also why Conservatives like it. Paternalism renewed.

Posted on 10 Sep 2010 11:42:24 BDT
Last edited by the author on 10 Sep 2010 11:42:41 BDT
Ampers says:
I liked the review but would like to add something to the suggestion that a waiting time for marriage is interfering. I think this was just a very slight error on the part of the commenter. The book isn't about rules, it is about "nudging". Nudging a couple to wait a little time before rushing in is totally different to having a rule or law preventing them from rushing in.
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