A very valuable and well written book - Highly Recommended,
This review is from: Clickology: What Works in Online Shopping and How Your Business can use Consumer Psychology to Succeed (Paperback)
The great thing about this book is that it brings practical advice together with psychology.
The author writes in a very easy and readable way explaining why certain strategies work and what to avoid if planning to use the internet for business.
If you plan to sell on line then you should definitely read this book.