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This review is from: Content Rich: Writing Your Way to Wealth on the Web (Hardcover)
I don't usually write many reviews, but occasionally I feel compelled to do so. In this case, it is because I am quite disappointed after reading (and falling for) the hype that this book has generated.
Having just read Always be Testing: The Complete Guide to Google Website Optimizer and The Art of SEO (Theory in Practice (O'Reilly)), 'Content Rich' just feels like a sales pitch for the author's company. There is little depth and nothing to take away here for the more advanced practicioner. I recommend the other two books without hesitation as they go into the nuts and bolts of exactly what you need to do to improve website conversion and search rather than skimming across the surface.