1 of 1 people found the following review helpful
Great case studies and excellent analysis,
This review is from: The Brand Gym: A Practical Workout to Gain & Retain Brand Leadership (Hardcover)
As a regular reader of the brandgym blog, I hoped this would bring together all the advice/pointers that I read each week in chunks. The book doesn't disappoint - although some case studies have already appeared in the blog, the book delves much deeper and pulls together key themes. Having recently completed a CIM qualification, I expect marketing/brand students would get a lot from this book. From a professional perspective, I appreciated the emphasis on the practical '3 part action plans' at the end of each chapter, which encourage the reader to actually go away and do something! Recommended.
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