4 of 4 people found the following review helpful
Excellent review of a symbiotic relationship,
This review is from: Sport, Culture and the Media: The Unruly Trinity (Issues in Cultural and Media Studies) (Paperback)
This contemporary text looks at how sport and the media have developed a unique relationship. Their relationship has become symbiotic, meaning neither one can exist without the other. This book examines the reasons why the sport and media are interdependent and looks at specific case studies which back up his argument. The book is divided in two halves, the first looks at the rise of sport in the media relationship whilst the second half looks at the different types of media forms. The book , also looks at photographs, dismissing the old wives tale, 'the picture never lies' very accessible and informative.
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