Read this book straight away,
This review is from: Creative B2B Branding (No Really): Building a Creative Brand in a Business World (Hardcover)
I've known Scot (the author of this book) for quite some time - and I've hired him more than once for good reason. His agency, Birddog, delivers breakthrough Brand Strategy, Creative Strategy & Digital Strategy - without a picture of a suited handshake in sight. Hurrah.
I recently finished reading this book (Creative B2B Branding: No Really) and I found it useful to get his perspective on creative b2b branding. I'm already looking at sections of the book for a 2nd time - and I think it is fair to say, I'll return to the book in years to come.
The bottom line is that Scot is a B2B marketing legend. And if you are a B2B marketeer with even a modicum of common sense - you'll read this book straight away.