7 of 8 people found the following review helpful
Comprehensive, engaging and invaluable,
This review is from: Brilliant Marketing: What the Best Marketers Know, Do and Say (Brilliant Business) (Paperback)
I really wish Richard Hall had been writing his books 30 years ago when I was first studying marketing. Back then I was issued with a book called `Marketing made simple'; it wasn't particularly simple, it was a hard slog and completely un-memorable. Hall's new book, by comparison could be called `Marketing made human' because it draws you in and brings all the principles alive with compelling stories told in a truly engaging tone.
Two further aspects make this book stand out. First, it is about the most `complete' book on marketing you are likely to find - there can be very few people with such comprehensive knowledge. Second, while Hall's vast experience shows through on every page, it is equally balanced with a real hunger for knowledge on what is happening now and what is likely to be coming next. Again, it's rare to get both sides from the same writer.