Customer Review

9 of 19 people found the following review helpful
1.0 out of 5 stars Nothing special, 24 Aug. 2008
This review is from: Web Design for ROI: Turning Browsers into Buyers and Prospects into Leads (Paperback)
Just another book giving all the same old advice about web site optimization. As usual look for the authors own web site and see how it performes in Google, this one like all the other "experts" is nowhere to be found! If they really know how to do the job they profess to experts at, why can't they get their own sites to the top of the search results?
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Tracked by 2 customers

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Showing 1-5 of 5 posts in this discussion
Initial post: 14 Mar 2009 19:10:23 GMT
R. Hammond says:
To be fair, the authors of this book (and others) probably spend a lot more time optimising their clients' sites than worrying about their own. It's not that they can't get their sites #1 for whatever search term, it's usually that it's not profitable or expedient to spend the time doing so. I'd worry about the so-called experts that spend more time optimising their own sites than concentrating on getting higher rankings and ROI for their clients, which is what really matters.

In reply to an earlier post on 12 Sep 2009 13:03:30 BDT
S. Hackett says:
I agree, this book is about return of investment not SEO, they are 2 very differnet beasts.

Posted on 14 May 2010 12:29:35 BDT
ROI doesn't mean first ranking on search engines.

Posted on 3 Nov 2010 20:32:26 GMT
C. Yeung says:
In this book you'll learn:
Why so many organizations think about web design the wrong way
How small design changes can have a big impact on your bottom line
Simple tips to increase web sales/leads by 10% - 50% (or more)
Concrete design guidelines for:
Landing pages
Home pages
Category pages
Detail pages
Forms
Checkout processes

Where did SEO come into this book?

Posted on 10 Jul 2011 22:29:57 BDT
D. Jones says:
I rarely write reviews for books on Amazon - however when I read B. Turners comment - I felt compelled to go in bat for Web Design for ROI.

This is an excellent book which clearly focuses the readers attention on the bottom line ROI of Websites FROM A DESIGN PERSPECTIVE. I simply don't see how this reviewer came to the conclusion that SEO was a focused on in the book. Nor do I feel that this book covers 'the same old advise about web site optimization'. If only some of this information had been discussed when I was getting my BA Hons degree. It would have made a massive difference! An excellent read for all!
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Review Details

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Reviewer

B. Turner
(REAL NAME)   

Location: UK

Top Reviewer Ranking: 6,674,247