Hear the writer and then read the book,
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This review is from: Viral Change: The Alternative to Slow, Painful and Unsuccessful Management of Change in Organisations (Paperback)
Having heard Dr Herrero before I read the book i already understood his concepts.
I found the book really interesting. It was graphic and descriptive and I felt he understood organisational dynamics well.
This may not be effective in all organisations but in those to which it is applicable there could be radical change.
I was annoyed by the graphics and different types of font used,preferring a signular font. For me the book's structure reflected the concept being examined.