4 of 4 people found the following review helpful
A must have for anyone who's serious about web analytics,
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This review is from: Web Analytics: An Hour a Day (Paperback)
Web analytics isn't about numbers, page views, hits and sessions. It's about discovering what your users want, what they're doing on your website, and how you can help them get to where they want to be. Avinash does a superb job of explaining this in his book, and if you're in any way serious about doing web analytics the right way, you need to get this book.