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Digital Advertising, Past Present and Future,
This review is from: Digital Advertising: Past, Present, and Future (Paperback)
I really enjoyed this book. I found the essays inspiring, thoughtful, and extremely readable as a result of the personal connection each author has with the content. You can't help but read on, drawn in by the storytelling, one of my favourites being `When Computers Came with Soldering Irons' by Simon Waterfall. He takes you on a journey that begins with his childhood fascination of the first computers though to his adult fascination of the internet and what it has to offer, it's the love of digital that really shines though.
Working in advertising myself but on the operations side, I learnt a lot from this book. It has given me a good overview of the founding principles of social media, how brand communication has had to change the way it thinks and covers new theories of media engagement.