3 of 4 people found the following review helpful
Quick read with some useful tips,
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This review is from: Predatory Thinking: A Masterclass in Out-Thinking the Competition (Hardcover)
At first I wasn't sure about this, but the more I read of it the more I changed my mind. It's not an in-depth tome. It doesn't delve deeply into the psychology of creativity and marketing. But as a speed-read, dip-in-and-out reference manual full of ideas for lively presentations, seeing things differently and getting the best out of people, it's a useful addition to any marketer's library.