2 of 2 people found the following review helpful
I'm lovin' it!,
Verified Purchase(What is this?)
This review is from: McLibel [DVD]  (DVD)
Franny Armstrong's David and Goliath tale is a wonderful piece of thinking cinema. In brief, it tells the story of how two north London activists took on the McDonald's empire and won-if not an outright victory (not initially, at least)- but at the very least caused a major upset to the corporation; caused it some seriously bad publicity, a drop in sales and made people think about its entire business model. All this began with a leaflet campaign originating with a tiny environmental group with very meagre resources. McDonald's preferred tactic at this time was to use UK libel laws to quash any criticism of its practices. McDonald's had cowed some pretty big names through this approach (including the Guardian and the BBC) Dave and Helen however were made of stronger stuff. They took on not only McDonalds but also their formidable legal team which was (needless to say) the best that money could buy. Helen and Dave weren't just taking on McDonald's but the entire legal system as well (it later transpires that the Police also took sides. Guess whose?)
All of this could have been presented in a way that was completely dry as dust but the film is engaging throughout and Dave and Helen come across as thoroughly decent human beings. I enjoyed watching them and cheered them every step of the way. They were also genuine innovators. In 1996 (when the internet was still in its infancy) they founded the McSpotlight campaign as a way of side stepping the corporate owned media.
I found this film to be encouraging, inspiring and a call to arms. We need more grass roots activism on a variety of issues and hopefully Helen and Dave's success will encourage other people to stand up for what they believe in.