1 of 1 people found the following review helpful
B2C Great, B2b not so good.,
This review is from: Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (Hardcover)
In fairness this book has some good general advice and the approach has value regardless of what business you are in.
Howver, the review by KindleLover has it spot on. For those of us selling B2B much of the advice is limited in its use. I was dismayed that LinkedIn was dismissed at the end of 2013 as an emerging network. It's already almost as big as Twitter and has a much higher net worth and relevance for many businesses. There's no real advice there or detailed analysis of the context.
Similarly most of the examples are consumer focused. It's not that the advice isn't good, it's just that the value of the practical examples are lost.
Worth a read but doesn't quite deliver the blueprint for dealing with the proliferation of social networks and dealing with their unique aspects it promises.
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Initial post: 6 Oct 2014 14:16:17 BDT
Jonathan Mason says:
I don't think Gary has invested in LinkedIn. He will really only plug his investments - Facebook, Twitter, Snapchat etc
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