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This review is from: The Challenger Sale: Taking Control of the Customer Conversation (Kindle Edition)
i hate everything about this book. the writers think all the sales in all the world is the same. wake up and smell the coffee! all that challenger approach will face a slap in the face in certain countries. i bought it cos my boss paid for it. i would not spent 10 pence on it.
It does say some common sense on some situations, but my issue with it, the generalization, you cannot generalize!. let us use Yankee terms: they drink their own coole!