Customer Review

3.0 out of 5 stars Excellent read, but too short, 1 May 2013
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This review is from: Sway: The Irresistible Pull of Irrational Behaviour (Paperback)
This is an exceptionally easy book to read: in fact, as it's already a small book, that's the main reason why I've given it 3 rather than 5 stars. I read the book in one evening (in less than two hours), but the stories and examples given are very well put together and coherent. If you're a slow reader, add an extra star.

What would make this book gain the extra two stars? More content, more examples, and a little less "context bias". What do I mean by context bias? Well, whilst the stories are true, they do omit a few little-known facts that would actually sway you AWAY from what the authors are saying. I won't give examples, as that'll spoil the stories for the reader (and they are very well told stories). Nevertheless, the authors look like they are onto something, so I give them the benefit of the doubt in that statistically what they're talking about does make sense (I write from a mathematician's point of view in that respect).

The book has an American bias, as I didn't know what drafting was (in basketball). The book gives an extremely brief description of drafting, but no content in how it works in the real world - I had to do a Google search and look up 'drafting' on Wikipedia to really understand why the story about drafting was relevant to the book. It's kind of like if this were a UK book, not explaining the offside rule in football ('soccer') to non-football followers.

Do I recommend this book?
If you like a different take on how people operate, YES.
If you like well told stories, a definite YES.

All in all, it's a good read: it lasts as long as a standard film, but much cheaper. But weirdly I felt "short-changed" once I finished reading it, a similar feeling to when you watch a film and at the end you're told "it was all a dream".
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3.8 out of 5 stars (12 customer reviews)
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