4 of 4 people found the following review helpful
Read it all in one go!,
This review is from: Brilliant Copywriting: How to Craft the Most Interesting and Effective Copy Imaginable (Brilliant Business) (Paperback)
I bought this book whilst on a train journey from Manchester to London, it kept me riveted both there and back!
I needed to improve my copywriting skills and thought the book was thoroughly enjoyable, informative and covered in depth the many aspects of copyrighting.....
I liked the way he took you through the process of copywriting, providing good examples and tips. Finally, experienced copyrighters were able to share their valuable experience and "copyrighting gems", via a series of interviews.
What i particulary liked is the step by step method of "creating an idea" - i never really knew there was a process you could use to actually create an idea.....its so helpful! I have become clearer on what is a compelling piece of copyrighting and enjoy using my newly developed skills.
Its great to read a book by someone who encourages self belief......... i could almost visualize roger talking to me......... which, (as i now know) is at the heart of every good piece of copyright.
I would thoroughly recommend the book and it will be an indespensible tool in helping me develop my new career!