14 of 17 people found the following review helpful
Easily read less easily implemented,
This review is from: Build a Brand in 30 Days: With Simon Middleton, the Brand Strategy Guru (Paperback)
Customer review from the Amazon Vine Programme (What's this?)
I obtained this book as I had under a special project a desire to understand how brand strategy gets formulated and built. The book is very easy to read. I am sure many more skilled in the area would find it too basic but for starters it was fine.
While giving some useful indicators as to what to consider, I actually think from my own work and experience to date it misses the key point (and the title ends up being misleading) which is to build a real time lasting brand is not a quick over night event and is many years not days of work. The book sets you off in the right general directions but the slow burn to success is what makes the basis for real lasting super brands. The meticulous consistency and specific application needed plus endless tweaking of getting it right is in responding to markets and competitors is not to be underestimated from my own bitter experience.