9 of 10 people found the following review helpful
Everything you thought you knew, and then a lot more,
This review is from: The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery (Hardcover)
Customer review from the Amazon Vine Programme (What's this?)The first chapter of Christen Holloman's book, a 'Quick Recap', told me in around 13 pages everything that I thought I knew about Social Media: plan, be honest, listen, appeal, be where your customer is. I didn't think I was so ignorant, but there's a lot more to Social Media!
But he's got a lot more tricks up his sleeve. Holloman has assembled an outstanding group of people to explain some really advanced topics in social media. But explain them in a way that makes the topic easy to understand.
This is also a practical book. The techniques (focus groups, for example) are well known to web designers and consultants so they will have no problem implementing them, and well known to clients who will be comfortable taking part. The difference is how you use these techniques and what you do with the results.
This is a book for consultants and advisers, and for experts in organisations. It is packed full of help to make your customers love you more. And perhaps the most important advice of all is "Have fun. At least if you are having fun, your audience may have fun too"