17 of 17 people found the following review helpful
Very thorough, explains key concepts in understandable terms,
By A Customer
This review is from: The Public Relations Handbook (Media Practice) (Paperback)
I am studying public relations at university, and find this book very useful. For example, I could not grasp systems theory until I read about it in this book, and suddenly it made sense! It is quite a thorough yet simplistic text, and is certainly ideal for public relations students. Unlike many of the public relations text books that I have used, I find this book is very straightforward. As it is so concise, it is a very useful introductory text.