1 of 1 people found the following review helpful
A realistic look at the new economy,
By A Customer
This review is from: Clicks, Bricks and Brands: The Marriage of Retailer and E-tailer (Paperback)
Many books about the Internet and business talk about how traditional offline businesses will die out due to the emergence of online shops. This will probably never be the case due to the experience that offline shopping brings. This book explores the idea of bringing online and offline businesses together in order to create a company that can appeal to all potential customers. This is the most realistic approach to the new economy that I have read about so far, and one that is already being implemented successfully by major corporations. The 20 odd page section on m-commerce is also very interesting and more comprehensive than any dedicated m-commerce book I have read.
(6 customer reviews)