1 of 1 people found the following review helpful
Senior management should read this not just PR professionals,
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This review is from: Brand Anarchy: Managing Corporate Reputation (Paperback)
It's very easy to heap praise on an article or book that quotes your own opinion, but in this instance its essential.
As someone who comes from a finance background (chartered accountant 15 years qualified) to me Brand Anarchy demonstrates that awareness and understanding of the shifting dynamics of the media and communications environments is a necessity for any senior manager, no matter what their discipline.
The book provides an in depth analysis of the developments in digital and social media, the impact they have had on brands - positive and negative, as well as practical advice on how organisations need to adapt.
In this world where reputation, and therefore value, can be created, damaged, or even destroyed in a matter of hours communications knowledge is no longer an optional extra.The challenge this presents to non communication professionals is significant.
With its approachable style and language this book is an ideal place to start.
Disclaimer - As well as being quoted I know both the authors professionally and in Stephen Waddington's case, personally. However, as I am sure Stephen would attest, this is no guarantee of agreement or approval.